" We Have Integrity..."
"Being professional and having integrity, in terms of what we produce, doing the best we can do, are the key values. We are also innovative and have pushed boundaries to stay competive and give the market what it wants."
- We bring a can-do attitude to work
We bring plenty of goodwill and energy to the enterprises we work in. For the enterprise, the contribution of this free capital is priceless. But it is not given unconditionally. Managers who take it for granted and don't consult or pay attention to their staff can quickly lose it - and it is difficult and expensive to regain.
The enterprise has a uniqueness that has made it successfull. Each member has a pride in an inner value, or set of motivational principles, or approach to doing what we do that sets them apart. This special element is not about brand differentiation- it is a source of pride, a standard for ethical practice and a sustainer of passion.
"Credibility comes from authenticity."
"This organisation can help touch people's lives in a positive way - this is a big motivator for us and we are passionate about it."
Integrity gives our product or service its competive advantage. Quality and cost competitiveness are part of it, but so are things like designing products that go beyond what the customer has asked for or needs, and going beyond strict contractual obligations to find solutions. Reputation and credibility are key.
"Substance is the key. you can't deliver on the basis of fluff."
- We like to have a personal relationship with customers.
Customers are more than a means to the end of making a proffit. We want to build up repeat sales and develop a long-term relationship rather than a series of transactions with different customers.
Some of the enterprise have elevated building relationships to the level of corporate strategy.
"We use relationships to build networks and reputations."
"Our Directors have a particular way of working that is based on building strong with customers and staff. That has been the single biggest factor in moving from being a small to medium-sized company."