The heart of the Bluetooth® brand identity is in the name, which was inspired by the Danish King Harald Blatand who unified
Denmark and Norway in the 10th century. Now, in the 21st century,
unification is a guiding principle of the Bluetooth brand. Bluetooth
wireless technology connects innovative products and companies to consumer aspirations.
For us, that means delivering consistency in image, word, and icon; knowing the possibilities and delivering them accurately and clearly.